“Getting the Word Out” (Also Known as “Selfish Shouting”) This is the mantra of the self-absorbed, short-term, hype-hustling promoter calling themselves a marketer. They say a good idea needs endless promotion because people deserve to hear about it. There’s a better way to think about this: First, ten. In two words, this is the secret of the new marketing. Find ten people. Ten people who trust you/respect you/need you/listen to you… Those ten people need what you have to sell or want it. And if they love it, you win.
~ find ten people who love your product instead of 'getting the word out'
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