you make a small investment, or do a set of small prototypes, to see if it pays off.
[...]
danger is to be trapped by ‘sunk cost’ arguments. To fight against this, force yourself to view the initial investments as a ‘cost of doing business’, not a stake that has to be recouped.
— 📰 The Five Sources of Uncertainty
- extends ~ when building prototypes, sunken cost may urge you to not throw them away (same part of the article)