- personalization
- ⌣ accessibility
- ⌣ usability
-
user research
-
> When you live in a world that isn’t built for you, it’s probably easier to envisage how it can be improved.
-
~ build in a way that people "fall into" doing the right thing
-
~ your job is to produce products that are valuable to your audience
-
~ ux is not an euphemism for marketing