📖 Made to Stick
Backlinks
- > If You Say Three Things, You Don’t Say Anything
- > It’s easy to lose awareness that we’re talking like an expert.
- > The 727 must seat 131 passengers, fly nonstop from Miami to New York City, and land on Runway 4-22 at La Guardia.
- > We are THE low-fare airline
- tapping
- ~ good stories are simple, unexpected, concrete, credentialed, emotional
- ~ plans don't work on the battlefied
- ~ proverbs are a role model of simple and profound communication
- ~ we feel for people, not for abstractions
This is a Book note.