📖 Hooked: How to Build Habit-Forming Products

A friend working at Microsoft told me the CEO, Satya Nadella, held up a copy and recommended it to all the company’s employees. The book, Hooked: How to Build Habit-Forming Products, was a Wall Street Journal best seller and, at the time of this writing, still ranks as the number one book in the “Products” category on Amazon. It’s a cookbook, of sorts. The book contains a recipe for human behavior—your behavior.

— 📖 Indistractable

• Author: Nir Eyal

• ~ predictable feedback loops don't create desire

• ~ predict addiction to products by plotting frequency and usefulness
• ⌣ behavioral trigger locality
  • ~ first, habits must be formed by external triggers
  • ~ external triggers in product context means presenting call to action
  • ~ couple a product tightly with a thought, emotion or routine, and the trigger becomes internal
  • ~ to hook users, you must create multiple usage cycles with external triggers
• ~ checking email is about validating our importance
• ~ hooking users works by associating the product with relieving a specific pain
• ~ people want the same things as ever
• mentions user narratives
• ~ ask﹕ what is the user doing right before the intended habit
• ~ ask﹕ which internal trigger does the user experience (often)﹖
• > To initiate action, doing must be easier than thinking
• ~ to build a successful product, take an ancient desire and use modern tech to take out steps
• ~ ask﹕ how many steps until reward obtained﹖
• ~ rewards are either related to tribe, hunt or self
• ~ you need to find the right reward for your user group
• mentions But you are free to accept or refuse technique
• ~ let users do what they want to do instead of betting on being able to change them
• finite variability vs infinite variability
• ~ when our autonomy is threatened, we feel reactance
• ~ users must invest in the product before becoming hooked
• ~ ask users to invest after variable reward was delivered
• ~ users investing in the app is setting up external triggers

• ~ define how often a devoted user "should" use your product

• created Hook Model Template